Case Study: Accelerating a Purpose-Driven Joint Health Supplement Market
Client Challenge
An entrepreneurial brand, driven by a mission to improve joint health through high-quality, accessible wellness products, set out to create a ready-to-drink (RTD) dietary supplement. Their goal: develop a shelf-stable liquid formula that could deliver proven joint-supporting ingredients in a convenient, consumer-friendly format.
Our Partnership & Approach
The brand turned to The National Food Lab, the Eurofins Center of Excellence for Product Development and Innovation, for full-spectrum innovation support—leveraging a phased approach to bring their concept from ideation to execution with scientific rigor and market-readiness.
- Product Design & Development: We began by formulating a range of prototypes tailored to the client’s functional goals, brand ethos, and regulatory needs. Each version was optimized for sensory appeal, ingredient compatibility, and technical feasibility in an RTD format.
- Ingredient Screening & Suitability: Candidate actives were screened for solubility, taste, stability, and regulatory compliance. We provided consultative input to ensure selected ingredients aligned with therapeutic targets and commercialization timelines.
- Pilot to Production Support: From bench-top to bottling line, we guided the scale-up process—coordinating pilot runs, optimizing processing parameters, and ensuring seamless transfer to full-scale manufacturing.
The Solution
Our collaborative, phased methodology allowed the client to move with both speed and confidence. The result:
- A validated, shelf-stable joint health RTD formula
- Incorporation of new, science-backed ingredients
- Updated packaging concepts aligned with wellness shelf trends
- Ideation and guidance on future product forms and extensions
- Identification and qualification of alternate co-packing partners
- Ongoing consultative support across formulation, QA, and ingredient sourcing
Conclusion
By partnering with a full-service innovation provider, the entrepreneur was able to extend their brand into new product categories while maintaining quality, credibility, and consumer appeal. The result is a dynamic platform for growth within the expanding joint health market—powered by sound science and purposeful execution.
Let’s turn your wellness idea into a shelf-stable success. Connect with us today.
Additional Resources:
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