Beyond the Bar: Innovation Strategies for a Shifting Market On-Demand Webinar

The bar aisle is brimming with possibilities—and today’s consumers are more curious and discerning than ever. As expectations rise around flavor, texture, and ingredient transparency, brands have a unique chance to reimagine what a bar can be. This webinar explores the dynamic evolution of the bar category, especially protein bars, and reveals how thoughtful innovation can help your brand rise above the noise and truly connect with consumers.

Join Eurofins Product Development & Innovation as we unpack the latest trends from whole-food formulations and novel protein sources to functional ingredients and alternative positioning strategies. Learn how to navigate technical challenges while crafting bars that deliver on taste, texture, and purpose. Whether you're a startup founder or part of an established R&D team, this webinar will equip you with actionable insights to create bars that consumers both crave and remember.

Key Takeaways

• Consumer Insights: Understand current consumer insights on bars in market
• Trend Spotting: Explore emerging trends like pantry-style ingredients, plant-based proteins, and mood-boosting formulations.
• Technical Know-How: Learn how to overcome formulation challenges like bar hardening, oil separation, and protein-fat balance.
• Strategic Positioning: Discover how refrigerated/frozen formats and nostalgic or savory flavors can help your brand stand out.

Watch the Webinar On-Demand