Beyond the Label: MAHA and Ultra-Processed Food’s Impact on Formulation On-Demand Webinar
This session will explore current state and Federal efforts to define ultra-processed foods and establish related nutritional and ingredient constraints. We’ll discuss how these evolving definitions influence product development, including new challenges surrounding ingredient selection, consumer perception, and regulatory compliance.
Key Takeaways
- Understanding how various states are defining ultra-processed foods and the regulatory direction shaping those definitions.
- Insight into how nutritional criteria and ingredient selection may categorize a product as ultra-processed.
- A practical overview of the ultra-processed food concept, including identification of commonly used—or visually unappealing—ingredients that may require reformulation or replacement.
- Exploration of emerging ingredient solutions aimed at reducing ultra-processed classifications.
- Strategies for integrating these concepts into new product development and reformulation workflows to meet evolving regulatory and consumer expectations.
Original Airdate: April 1, 2026
Length: 52 minutes
Presenter: Ed Collins | Director | Eurofins Product Development & Innovation
