The Value of Specialty Protein Testing for Ingredient Suppliers: A Case Study

This case study details how Eurofins The National Food Lab was able to assist an ingredient supplier in understanding their new product's key performance differentiators to demonstrate their value proposition to potential clients.

Challenges include:

• Developing a novel and high-quality plant-based protein ingredient
• Understanding the most suitable applications for the ingredient in order to market to customers

Solutions include:

• Streamline development and customize protein testing for the identification of key differentiators
• Use science-based data to market applicability and performance to customers

The client was able to leverage this specialty protein testing to help streamline and speed up the development of a plant-based protein with high functionality and improved flavor characteristics.  The consumer data was included in marketing outreach to demonstrate the ingredient supplier's unique value proposition to their customer base.

Click here to learn more about how The National Food Lab can support your Product Lifecycle Management needs.