From Spark to Shelf: The Real Roadmap to Launching a Food or Beverage Product
Innovative ideas are common. Successfully launched products are not.
Bringing a food or beverage concept to market involves far more than creativity. It requires technical feasibility, processing know-how, commercialization strategy, and deep cross-functional expertise. Most concepts never make it past the pilot phase—not because they’re bad ideas, but because they aren’t built to scale.
At The National Food Lab, we specialize in guiding brands from concept to commercialization. As part of the Eurofins network, we combine scientific depth with real-world product development experience to help our clients launch products that perform—on shelf and in market.
This roadmap outlines the seven key stages required to take a product from initial idea to successful commercial launch—along with the risks, requirements, and technical checkpoints involved at each step.
