Reformulating with Confidence: Why Analytical Testing Is Essential for Natural Color Transitions
As consumer demand shifts toward cleaner labels and naturally derived ingredients, dietary supplement and confectionery manufacturers are racing to reformulate products with natural colors. But reformulation isn’t just a marketing move—it’s a scientific challenge. Ensuring that new formulations meet regulatory standards and maintain product integrity requires robust analytical testing.
The Regulatory Landscape Is Changing
With growing scrutiny around artificial dyes, especially those flagged in initiatives like the MAHA campaign, manufacturers face increasing pressure to remove synthetic colors such as FD&C Red No. 3 (Erythrosin B). But eliminating one dye doesn’t guarantee compliance. In many cases, lesser-known substitutes may still pose regulatory risks or consumer concerns.
Why Analytical Testing Matters in Reformulation
Switching to natural colors isn’t just about removing synthetic ingredients—it’s about verifying what’s truly in your product. Reformulated products can be vulnerable to:
- Cross-contamination from legacy ingredients
- Unintended carryover from shared equipment
- Mislabeling or supplier inconsistencies
- Substitution with unapproved dyes
Without targeted testing, these risks can go undetected, leading to compliance issues, recalls, or reputational damage.
Stay Ahead of the Curve
Whether you're preparing for upcoming bans or validating your current formulations, our method offers the clarity and control you need to move forward with confidence. By investing in analytical testing now, you’re not just protecting your brand—you’re building trust with consumers who expect transparency and safety.
Advancements in Testing Technology
To meet the demands of product reformulation using natural colors and dyes, Eurofins Food Chemistry Testing Madison, Inc has developed a method built to detect 17 water-soluble artificial colors, offering a comprehensive solution for brands reformulating with natural alternatives. Whether you're producing dietary supplements, OTCs, or hard/gummy candies, this technique ensures your product is free from unwanted synthetic dyes—even at trace levels.
Key Features:
- Broad-spectrum screening for artificial dyes across multiple product types
- Low-level quantitation down to 2.5 µg/g, enabling confident detection
- UHPLC technology for high-resolution separation and precise wavelength identification
- Diode array spectrum confirmation for added specificity and reliability
- Supports proactive reformulation and regulatory readiness
Start the Conversation
Ensure your reformulated products meet expectations—reach out today to learn how our testing methods can support your success.
Additional Resources
Better For You Product Development to Remove Artificial Colors
