Why Product Certification Matters for Contract Manufacturers
In today’s supplement marketplace, contract manufacturers play a pivotal role. Many own stock formulations that are sold to multiple brands, each applying their own label and marketing claims. As retailer expectations evolve and third‑party verification becomes increasingly important, product certification is no longer just a valued add; it’s becoming a strategic advantage.
Strengthening Your Market Position
When a manufacturer certifies its base formulations, every brand using those formulas benefits. Certification signals that the product meets elevated standards for safety, quality, and compliance, which is something brands increasingly rely on to differentiate themselves.
For manufacturers, this creates a powerful ripple effect. Certified formulas become more attractive to new clients, and existing clients gain a reason to stay. When certification is embedded into your service offering, switching to another contract manufacturer becomes far less appealing.
Unlocking Access to Key Retail Channels
Major retailers now accept Eurofins Product Certifications in place of their own testing requirements. Because these policies apply at the brand and label level, certification becomes a direct pathway for your customers to enter and remain in high‑visibility marketplaces.
By investing in certification, manufacturers can help their brands:
- Meet retailer compliance requirements
- Reduce barriers and costs to marketplace entry
- Strengthening consumer trust
- Compete more effectively in crowded digital channels
In a landscape where retailers influence purchasing behavior, this support can be a major differentiator.
How Certification Works for Manufacturers
The certification process for a Contract Manufacturer mirrors the process for a brand:
- Sign a certification agreement with Eurofins
- Submit stock formulas and labels or label specifications for technical review
- Complete required product testing
- Maintain facility GMP certification
Manufacturers can also choose whether their certified formulas appear on the public Eurofins listing site, giving them flexibility in how they present their offerings.
Extending Certification to Your Brands
Once a base product is certified, individual brands can easily join the program:
- Each brand signs its own certification agreement
- The brand submits its label for review
- If the label matches the certified stock label, the product is cross‑referenced internally and listed under the brand’s name
This structure offers several advantages for brands:
- They only pay annual technical review fees
- They benefit from the Contract Manufacturer’s ongoing certification maintenance
- Their relationship with the Contract Manufacturer and with other brands using the same formula remains confidential
It’s a streamlined, low‑friction way for brands to gain the credibility of certification without duplicating the full process.
Building Loyalty, Expanding Access, Increasing Value
Eurofins Product Certification helps contract manufacturers stand out in a competitive market. It supports brands in meeting retailer expectations, strengthens long‑term partnerships, and elevates the perceived value of every product built from your formulations.
For manufacturers looking to grow, differentiate, and future‑proof their business, certification isn’t just a compliance step; it’s a strategic investment in long‑term success.
Ensure your products meet the highest standards of quality and compliance. Get started with Eurofins Product Certification.
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