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How do you know when it makes sense to bring in product development support and when it doesn’t? Based on what we see across brands, ingredient companies, and startups, here’s a practical way to think about it.
The rapid rise of mocktails and alcohol alternatives signals a deeper shift in consumer behavior. As the category matures, brands are discovering that removing alcohol is only the beginning.
Ethylene glycol (EG) and diethylene glycol (DEG) are toxic industrial chemicals that have no place in consumer health products. Unfortunately, products ranging from cough syrups to dietary supplements have been found to contain these contaminants, often with tragic consequences.
As the category of sports nutrition matures, so does the science behind it, and few ingredients illustrate that shift better than creatine. Once viewed as a niche performance supplement, creatine has entered the mainstream, driven by a growing body of research, broader consumer education, and innovation in product formats.
For food manufacturers, product labeling represents both a regulatory responsibility and a powerful tool for brand differentiation. Label claims help consumers make informed purchasing decisions while allowing brands to highlight the unique nutritional or functional benefits of their products. These claims are tightly regulated by the U.S. Food and Drug Administration (FDA), requiring strict adherence to defined standards, substantiation protocols, and disclosure rules.
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