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As we look back on 2025, one thing is clear: innovation didn’t slow down, it got sharper. Across major food, beverage, supplement, and ingredient tradeshows this year, the conversation shifted away from flashy novelty and toward proof, performance, and practicality. Here is our perspective on what to expect in 2026.
How do you know when it makes sense to bring in product development support and when it doesn’t? Based on what we see across brands, ingredient companies, and startups, here’s a practical way to think about it.
The rapid rise of mocktails and alcohol alternatives signals a deeper shift in consumer behavior. As the category matures, brands are discovering that removing alcohol is only the beginning.
Ethylene glycol (EG) and diethylene glycol (DEG) are toxic industrial chemicals that have no place in consumer health products. Unfortunately, products ranging from cough syrups to dietary supplements have been found to contain these contaminants, often with tragic consequences.
As the category of sports nutrition matures, so does the science behind it, and few ingredients illustrate that shift better than creatine. Once viewed as a niche performance supplement, creatine has entered the mainstream, driven by a growing body of research, broader consumer education, and innovation in product formats.
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